AI STATEMENT 'NOT ALL ARE REAL'
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Hi,
As you might have noticed, our music video Not All Are Real is full of AI-generated footage. In this article, we’d like to explain our position on the use of AI in this video. The song Not All Are Real is inspired by the classic horror movie The Thing. For the music video, we also took inspiration from another classic: Invasion of the Body Snatchers. Both films are about alien entities that replicate humans to take over the world. We wanted to connect this feeling to the present time, where AI is increasingly replicating human work. Purely and only for this reason, we felt the use of AI was fitting. We wanted it to look fake. We wanted to show how unsettling AI can be. We wanted to show humans being replicated in a contemporary context. A lot of time was spent on the creation of this video. It was not a single press of a button saying “make us a music video.” Scene by scene, it was scripted, prompted, and eventually edited, just like working with real footage. This is not a step toward us accepting AI as a replacement for human creativity. Now that we’ve made this statement, you might also be wondering what the video is about, especially after seeing images of various continents. It is meant as a playful extension of The Thing, where the alien spread now takes the shape of the band Bragolin, attempting to take over the world through our album and concerts. The album cover shown in the video is not real. The two flashing silhouettes are not us. The concert footage is real footage, but the song played there is a different song, all to make things feel unnatural. So don’t be shocked, we’re not an AI band. |
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